A lot of creators fear the idea of “niching down.” They consider it limiting and worry that they won’t be able to fully express themselves.
But that’s the wrong way to look at it.
While some are called to create broadly, most have a spiritual calling that’s pulling them in a single direction. The universe has a wonderful plan for your unique circumstances.
In other words, a niche is a reflection of you at your best.
I Didn’t Plan to Be a Tarot Reader
Most of the money I earn comes from tarot readings in one form or another. This wasn’t something I planned when I started writing. However, in retrospect, it makes a lot of sense.
I like esoteric topics. Symbolism intrigues me and it’s something I understand well from my English major. Not to mention I have a graduate degree in education so I’m also comfortable explaining topics to other people.
In other words, I have the credentials for establishing a career as a tarot reader, if some untraditional ones.
But I could have gone in so many other directions too.
I think that’s something many creators feel when they start creating. They fear choosing a niche because they perceive that they’re turning down future opportunities.
The reason this is the wrong perspective is simple: a niche isn’t an exclusion of other pursuits, but a specialization and emphasis of your best opportunity right now.
Finding Your Path
I do think a person’s specialization can change over time. However, what you’re doing at the moment should be a reflection of you at your best. And a niche is a way of defining a manifestation of your spiritual calling in the world.
An author may love to read and write stories in many different genres, but they would be better served by focusing on a single series or genre at a time. This allows them to highlight what they’re driven to write from their intuition effectively.
A good example of this is young adult authors. Many of them write in multiple sub-genres depending on trends, such as contemporary or fantasy. But the core purpose of their stories remains the same: a teenager’s coming of age story.
That’s what a niche and a spiritual calling truly are: your “purpose” manifested within current cultural boundaries.
Most of the time, a niche can be rather static. We naturally latch onto things we’re interested in. Some of these interests can be held lifelong while others are transitory.
But while we hold it, we can obsess about it and want as much of it as possible. This is why temporary niches form. And we should revel in that stasis when it occurs. It helps us to make the most of our spiritual calling through our creative intuition.
However, how do you even find your spiritual calling and your niche in the first place?
Your Spiritual Calling Is Easy to Know
Your spiritual calling can often be discovered by looking at your interests and determining what draws you to them.
For instance, I like tarot because I like to have some say and influence on my future. Tarot allows me to peek into the future, but it permits and even encourages my participation in its change. Once I know the future, I’m able to change course if needed.
This desire to co-create my destiny with the universe can be found in other things. Divination certainly, spirituality yes, but did you know it’s also found in young adult literature?
One reason I love young adult books is that the coming of age story features someone negotiating with their environment to claim their independence. And indeed, that’s how I even see my own life story: a journey to manifest my dreams.
I did ultimately choose tarot, however, but my spiritual calling wasn’t limited to just that platform.
A spiritual calling is complex and you can introduce yourself to the basic elements by looking at your interests. You were pulled towards them for a reason after all!
Using Your Niche Effectively
Once you know what your spiritual calling is, it’s time to “niche down.” You can choose an existing interest you have, but don’t limit yourself to what you spend the most time doing or what’s financially the most beneficial on paper.
I could have written general spiritual content like this or astrology forecasts instead of choosing tarot cards. I didn’t. There are a few reasons for this, but one of the most obvious to me in retrospect is that I tend to be a scold.
I’m a very serious person. At times I’m even a bit bookish. This can cause me to get boring and cold in my writing. But that wasn’t the case with tarot: it tempered my worst instincts to depersonalize my content. With tarot, I address individuals directly and personally.
Using your niche effectively is understanding where your interests and spiritual calling become human. The more social you are, the better.
After all, you aren’t just enjoying the leisure of your interest, but manifesting something original and valuable. That means a social element is necessary since it is intended to be received by others.
So as you go about finding your purpose in life or your career, remember this: your soul’s needs are a deep and powerful reflection of what you should be pursuing. So start listening to your interests and how those interests are happily received by others.
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